Mark Lee, Executive Director

Lee, a Wisconsin native who calls the Driftless Area home, manages a Century Farm and brings decades of invaluable experience to his role with DDI. A proud graduate of the University of Wisconsin Madison with a B.A. and the UW Law School with a J.D., Lee’s journey into real estate was preceded by roles as a land surveyor, a dedicated US Marine, and even a stint as a singer-songwriter in a band.

“I’m thrilled to take on this adventure as the Executive Director of DDI. I am delighted with the warm welcome that I received in my first weeks in the office and look forward to meeting many more incredible people throughout Crawford County. I’m confident that we can build on the success and momentum of DDI and continue to accomplish great things working together within our community.”

Carol Roth, Consulate/Past Director

Roth served 3 years as the Executive Director of DDI and now has “retired” to a consulting role with DDI  She has a wealth of knowledge related to non-profits including grant writing, strategic planning, and organizational leadership.

Artie Johnson, of the Driftless Development Board of Directors, shared, “We’ve been fortunate to work alongside Carol during her tenure as DDI’s Executive Director. She served the County’s economic development needs with high energy and extreme dedication for the past several years.”
Johnson added, “Under Roth’s leadership, the organization has assisted a large number of area businesses and developments, including the Blackhawk Junction Redevelopment Project, the Waterfront Hotel project in Prairie du Chien, the 350th Celebration event, downtown revitalization in Prairie du Chien, and planning efforts for the Career and Technology Education Center – just to name a few.”